Apex

Established in 1967, Apex Dry Fruit Store is an iconic retail brand in the city of Vadodara. Our first assignment with them was to create their packaging. More recently, when they launched a contemporary gourmet food shop – a complete changeover from their earlier identity as a traditional masala and dry fruit store – we did the logo, mood board, colour palette, signage, stationery, interior graphics, flyer and carry bags, providing a theme and approach that was contemporary.