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The Evolution Of Graphic Design

The Evolution Of Graphic Design

Evolution of Graphic Design From time immemorial, people around the world have been naming their favourite artists, signers, and novelists – but have you ever heard someone say, "he/ she is my favourite graphic designer."? NO. People give far less credit to graphic...

How Can Graphic Design Help In Growing Startup Companies?

How Can Graphic Design Help In Growing Startup Companies?

67% of startup companies believe that graphic design is important for their business growth. The annual growth of graphic designing companies in the US between 2014 and 2019 was 3.5 percent. Can you see the pattern here? Graphic design plays a key role in an array of...

Top 10 Tips to Get the Very Best Company Brochure Design

Top 10 Tips to Get the Very Best Company Brochure Design

In the words of Alberto Giacometti, “the object of art is not to reproduce reality, but to create a reality of the same intensity”. According to the Cambridge English dictionary, “a brochure is a kind of small magazine that contains images and information on a product...

What Is Visual Marketing And Its Types?

What Is Visual Marketing And Its Types?

Want to appeal to your customers in a remarkable way? Want to grow your brand name and fame in the market? Let’s embrace visuals! Yes, visuals are the most appropriate way to gain the attention of people and skyrocket business. Visuals catch our attention before...

How to Find a Graphic Design Company?

How to Find a Graphic Design Company?

When we say Toyota, the first thing that your mind draws is its logo, right? Can you even imagine the corporate giants, such as HDFC, Tata, HCL, Nestle, etc. without their logos? Paul Rand once said, “A logo doesn’t sell (directly) it defines”, and we couldn’t agree...

8 Best Social Media Marketing Campaign Ideas for 2022

8 Best Social Media Marketing Campaign Ideas for 2022

The omnipresence of social media is undeniable. Whether you are operating a tech-based business or running a company that offers cosmetic products, you must have a solid presence on social media. A strategically-planned social media marketing campaign assists you in...

The Ultimate Guide To Product Packaging Design

The Ultimate Guide To Product Packaging Design

What comes to mind when you think of the word 'Packaging'? The signature design of a Starbucks Mug or a box of Macrons you bought from the market near your home? Whatever it is, 0ne thing is sure that you would have fallen for their packaging first. Didn’t you? Well,...

Branding in the Age of Social Media

Branding in the Age of Social Media

Do you know what makes a bottle of coca-cola different from any other soft drink? Or why is an iPhone or Apple product considered better than a generic smartphone phone? The reason is Branding! From online branding to Ad films,  these companies have generated a...

10 Benefits & Advantages of Branding

10 Benefits & Advantages of Branding

10 Benefits & Advantages of Branding A good branding strategy is necessary for any business to succeed. This is what differentiates you from the competitors and provides a unique opportunity to present your business favorably. Branding is a complete package for...

Impact Of COVID On Media Industry

Impact Of COVID On Media Industry

COVID 19 has surely taken a huge toll on the media and entertainment industry. If the data stands corrected, the media industry has particularly suffered losses of millions. The Indian economy was severely crippled during this phase and as we all know, humanity has...

Rebranding Saved the Cake

Rebranding Saved the Cake

Rebranding Saved the Cake Marketing tops the list when it comes to promoting a brand. However, there are times when a brand or a product fails to get traction despite the best efforts. In that case, there are two options available to the company, either ditch the...

Digital Marketing Process in Today’s World

Digital Marketing Process in Today’s World

Digital Marketing Process in Today's World Marketing in today’s world is seeing a paradigm shift from traditional methods to digital marketing. Though traditional methods like print and TV are still going strong, digital marketing has gained a major share of their...

Benefits and Importance of Advertising Agency

Benefits and Importance of Advertising Agency

Benefits and Importance of Advertising Agency Any business today, whether selling toys, trains, slippers, or sunshades entails advertising to thrive. A good advertising strategy is of paramount importance to get your products' right visibility and stay ahead or at par...

Importance of a Logo For Your Business

Importance of a Logo For Your Business

Importance of a Logo for Your Business A unique and distinct logo is an integral part of building a successful business. A logo is an identifying feature that will set your business apart from the competition. It generates curiosity, creates a good first impression,...