Keep up-to-date
with our blog.

Over the years, we’ve learnt a thing or two about the world of branding, advertising and media. Follow our insights on the latest happenings in the space, right here.
8 Best Social Media Marketing Campaign Ideas for 2022

8 Best Social Media Marketing Campaign Ideas for 2022

The omnipresence of social media is undeniable. Whether you are operating a tech-based business or running a company that offers cosmetic products, you must have a solid presence on social media. A strategically-planned social media marketing campaign assists you in...

How Social Media Has Given A New Twist To Branding?

How Social Media Has Given A New Twist To Branding?

Do you know what makes a bottle of coca-cola different from any other soft drink? Or why is an iPhone or Apple product considered better than a generic smartphone phone? The reason is Branding! From online branding to Ad films,  these companies have generated a...

Impact Of COVID On Media Industry

Impact Of COVID On Media Industry

COVID 19 has surely taken a huge toll on the media industry. If the data stands corrected, the media industry has particularly suffered losses of millions. The Indian economy was severely crippled during this phase and as we all know, humanity has suffered the worst,...

Rebranding Saved the Cake

Rebranding Saved the Cake

Rebranding Saved the Cake Marketing tops the list when it comes to promoting a brand. However, there are times when a brand or a product fails to get traction despite the best efforts. In that case, there are two options available to the company, either ditch the...

Digital Marketing Process in Today’s World

Digital Marketing Process in Today’s World

Digital Marketing Process in Today's World Marketing in today’s world is seeing a paradigm shift from traditional methods to digital marketing. Though traditional methods like print and TV are still going strong, digital marketing has gained a major share of their...

Benefits and Importance of Advertising Agency

Benefits and Importance of Advertising Agency

Benefits and Importance of Advertising Agency Any business today, whether selling toys, trains, slippers, or sunshades entails advertising to thrive. A good advertising strategy is of paramount importance to get your products' right visibility and stay ahead or at par...

Importance of a Logo For Your Business

Importance of a Logo For Your Business

Importance of a Logo for Your Business A unique and distinct logo is an integral part of building a successful business. A logo is an identifying feature that will set your business apart from the competition. It generates curiosity, creates a good first impression,...