What are 7 types of Graphic design?
Graphic design plays a crucial role in modern visual communication. It is present all around us, from the websites we visit and advertisements we encounter on social media to the product packaging we see every day. Graphic design encompasses not just a single skill but a variety of specialized areas, each serving its unique purpose and audience. Below are the seven primary types of graphic design, along with insights into their distinct roles and their impact on our lives.
- Visual Identity Graphic Design
Visual identity Graphic design is often the first aspect that comes to mind when people think about graphic design. It involves creating the “face” of a brand, which includes designing logos, color palettes, typography, and other visual elements that reflect the brand’s values and personality. By establishing a cohesive visual identity, graphic designers assist brands in connecting with their target audience and standing out in the market. Consistency across all touchpoints, from business cards to social media graphics, is essential for building brand recognition.
Key Elements:
- Logo design
- Brand colour schemes
- Typography choices
- Style guides for consistency
- Marketing & Advertising Graphic Design
Marketing and advertising are among the most common applications of graphic design. The purpose of these designs is to capture attention and motivate viewers to take action, whether that involves clicking on an ad, signing up for a service, or making a purchase. Designers in this field must understand consumer behaviour and create visuals that resonate with the target audience, all while adhering to the established guidelines of the brand.
Aadharshila focuses on marketing and advertising design, creating visually appealing assets such as social media graphics, digital ads, and print advertisements to effectively connect clients’ messages with their audiences.
Key Elements:
- Print advertisements
- Digital advertisements
- Email marketing visuals
- User Interface (UI) Graphic Design
User Interface (UI) design focuses on creating engaging and user-friendly digital experiences. UI designers concentrate on the layout and interactivity of a digital product, ensuring that each screen and button aligns with the overall design and is intuitive for users. Effective UI design can greatly enhance a user’s experience, making websites, apps, and other digital products more enjoyable and accessible.
Key Elements:
- Button and icon design
- Layouts and grids
- Typography and colour usage
- Publication Graphic Design
Publication graphic design is a traditional form of graphic design that has historically been linked to print media. However, in the digital age, it also encompasses digital publications such as eBooks and online magazines. Designers in this field focus on layouts, cover designs, and typesetting to create visually appealing and reader-friendly publications.
Key Elements:
- Books and eBooks
- Magazines and journals
- Newspapers
- Newsletters and annual reports
- Packaging Graphic Design
Packaging design is crucial for product branding and marketing. It not only protects the product but also plays a key role in attracting and informing consumers. Effective packaging balances aesthetics and functionality, taking into account elements like materials, colors, and typography to create an appealing and informative package.
Aadharshila provides specialized packaging design services, creating unique and branded solutions for various industries. From functionality to brand alignment, Aadharshila ensures that every package stands out on the shelves.
Key Elements:
- Product information hierarchy
- Logo and brand placement
- Colours and materials
- Structural design
- Motion Graphic Design
Motion graphic design animates static elements, bringing them to life. It is commonly used in digital marketing, social media, television, and film, enhancing content engagement and effectively conveying complex information through movement and interactivity. Motion designers must have a strong grasp of animation principles and software to create smooth and visually appealing animations.
Key Elements:
- Animated logos
- Social media videos
- Promotional videos
- Title sequences and transitions in film and TV
- Environmental Graphic Design
Environmental graphic design combines elements of architecture, interior design, and graphic design to improve physical spaces, such as retail stores, museums, and public areas. Environmental designers focus on how visuals—such as signage, murals, and installations—interact with the surrounding environment, creating cohesive and immersive experiences.
Key Elements
- Wayfinding systems
- Retail and exhibit design
- Branded spaces
- Public installations and murals
Conclusion
Graphic design is a broad field with various applications, each demanding specific skills and creativity. Whether you want to specialize in a particular area or are searching for a designer for a specific project, understanding these seven types of graphic design can help you navigate the creative process more effectively. From branding to digital products and interactive spaces, each category plays a significant role in how we visually experience and interpret the world.
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