Types of Branding: The 9 Types Every Business Should Know
Key Highlights There are nine widely recognised types of branding, and most businesses use a mix of them. Product and corporate branding are the two most common starting points. Personal branding and co-branding borrow trust from people and partner brands. Online, retail and geographic branding shape where and how a brand is experienced. Activist branding […]
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Brand Identity Prism: Kapferer’s 6 Facets Explained (India)
Key Highlights The Brand Identity Prism is a six-facet model that turns an abstract brand into a defined, repeatable system. Its six facets are physique, personality, culture, relationship, reflection and self-image. Two axes organise the prism: sender versus recipient, and external versus internal. Indian brands such as Royal Enfield, Amul and Tata show all six […]
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Instagram vs LinkedIn vs Facebook: Which Platform Delivers Best ROI for Indian B2B?
Key Highlights LinkedIn drives the highest quality B2B leads in India but comes at a higher cost-per-click than Facebook or Instagram. Facebook remains the most cost-efficient platform for retargeting and top-of-funnel awareness among Indian B2B audiences. Instagram works best for employer branding, culture, and product storytelling rather than direct B2B lead generation. The highest-performing Indian […]
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How to Measure Social Media ROI: Metrics That Actually Matter for Indian Brands
Key Highlights Over 60% of Indian brands still track social media success using likes and followers instead of revenue-linked metrics. Accurate ROI measurement requires connecting social media activity to leads, sales, and customer lifetime value — not just engagement. UTM tracking, GA4, and CRM integration are essential tools for Indian brands to attribute revenue correctly […]
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Paid vs Organic Social Media India: How Brands Should Allocate Budget
Key Highlights Organic reach on platforms like Instagram and Facebook has dropped below 6%, making a paid-organic balance essential for Indian brands. India’s social media ad spend is projected to cross Rs. 30,000 crore, yet many SMEs still allocate budgets without a clear strategy. A blended approach — organic for trust, paid for reach and […]
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LinkedIn Marketing for B2B Brands in India: Strategy, Content & Lead Generation
Key Highlights LinkedIn is now the top-performing platform for B2B lead generation in India, driving over 80% of B2B social media leads globally. India has crossed 130 million+ LinkedIn users, with a fast-growing base of founders, procurement managers, and enterprise decision-makers. A strong LinkedIn strategy combines company page authority, founder personal branding, targeted content, and […]
Explore moreBrand Guidelines Document: What to Include and Why Your Indian SME Needs One
Key Highlights A Brand Guidelines Document (Brand Style Guide / Brand Manual) is the official rulebook for your brand’s visual and verbal identity. Businesses with strong brand guidelines see up to 23% higher revenue due to better consistency and recognition. Includes critical elements like logo rules, colour palette, typography branding, tone of voice & dos […]
Explore moreProfessional Packaging Design for FMCG in India: How to Win on Retail Shelves
Key Highlights Professional packaging design is the silent salesperson on India’s crowded retail shelves, influencing up to 72% of FMCG buying decisions. In India’s booming FMCG market (valued at over $110 billion), standout packaging boosts brand recognition by 80% and drives impulse purchases. Strategic use of color psychology, typography, shape, and sustainable materials creates trust […]
Explore moreBrochure vs Digital Catalogue for B2B Companies in Gujarat: Which is Better?
Key Highlights A brochure and a digital catalogue serve different purposes in B2B marketing, and the right choice depends on your sales cycle, audience, and distribution channels. For many B2B companies in Gujarat, a printed brochure builds trust in face-to-face meetings, exhibitions, and distributor visits, while a digital catalogue works better for online sharing, quick […]
Explore moreRebranding vs Brand Refresh: Which One Does Your Indian SME Need?
Key Highlights Rebranding and brand refresh serve different purposes — one rebuilds your brand from the ground up, while the other updates it strategically without losing core equity. Indian SMEs that rebrand or refresh effectively see up to 23% higher customer engagement, per a 2024 Kantar study. Choose rebranding for major pivots like new markets […]
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