The HUB

The HUB was launched in 2003 as a multi brand store exclusively for men. It was a unique concept, where we had to position the brand as a premier outlet that was aspirational and the ultimate in quality merchandise. While it was known to provide the best Casual and Formal brands, our task was to highlight as its USP, its range of Ethnic and Party wear. We launched the store with some innovative campaigns; including a fashion show, large format advertisements, outdoor blitz, personal invites and brand presence in upmarket zones like multiplexes.