Good and Natural Products (GNP) – Exotic Food

GNP and Nutristream are two of Shree Annapurna Foods’ brands. Their portfolio includes a variety of exotic food specialities, such as real fruit poppers and fruit chocolates. As part of the launch of this unique concept into upmarket retail, we charted out a complete marketing strategy for the brand – right from name to identity to packaging, network development and POP.

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