Newage Eco Solutions – Biotechnology

Building a brand in the biotech sector is vastly different from FMCG. With Newage, we created a brand that represented the eco-friendly and organic nature of its product portfolio as well as the cutting-edge technology that went into it. The idea was to convey that its innovative products were not only a generation ahead of others, but a threat to the current chemical variants in use, which were known to be harmful and hazardous.