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Checkmate Group

Brand Overview

Checkmate Group is a B2B security, housekeeping, and sanitisation partner based in India. Their operational services range from electronic security, and facility management to event and cash management. They are market leaders in their field with a strong presence across 29 states of India. They have offices in 64 major cities and cater to a wide range of clientele

Problem Statement:

Despite their established market leadership, Checkmate Group’s online brand did not align with their industry standing. Their existing visual identity lacked the consistency required to reflect their expertise. Their website and communication materials failed to project a cohesive image. As a result, they were unable to translate their physical market dominance into a strong, impactful online presence.

Solution Provided:

Aadharshila undertook a comprehensive rebranding initiative for the Checkmate Group. Here’s how we went about it:

Brand Strategy Development

A comprehensive analysis of Checkmate Group's values, target audience, and competitive landscape to establish a clear brand strategy.

Visual Identity Design

Creation of a modern visual identity including a new logo, color palette, typography, and visual elements.

Marketing Collateral Development

Development of consistent and professional marketing materials, including brochures, business cards, and digital assets that aligns with the brand identity.

The Results:

Aadarshila’s rebranding initiative helped Checkmate Group’s build it’s online presence to match its strong presence in the market.

Enhanced Brand Perception

The new brand identity effectively communicated Checkmate Group's professionalism, reliability, and expertise, leading to a stronger online presence.

Increased Client Engagement:

The redesigned website and marketing materials improved client engagement and generated more leads.

Strengthened Market Position

The revitalized brand identity helped Checkmate Group differentiate itself from competitors and increased visibility online.

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