The Evolution Of Graphic Design
Evolution of Graphic Design From time immemorial, people around the world have been naming their favourite artists, signers, and novelists – but have you ever heard someone say, “he/ she is my favourite graphic designer.”? NO. People give far less credit to graphic designs than they deserve. From the billboards along the roads to […]
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Benefits of Graphic Designing In Growing Startup Companies?
67% of startup companies believe that graphic design is important for their business growth. The annual growth of graphic designing companies in the US between 2014 and 2019 was 3.5 percent. Can you see the pattern here? Graphic design plays a key role in an array of businesses. It combines art, photography, typography, 3D […]
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Top Independence Day Ads And Campaigns – Celebrating Independence In An Exceptional Manner
Celebrate Independence Day A New Way – The Brand Way! Independence Day in India is a grand event to recall the sacrifices of martyrs and the oppression that our nation went through to achieve Independence. Moreover, this year, India is celebrating 75 years of Independence and has named this grand celebration ‘Azadi Ka Amrit […]
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Raksha Bandhan Campaigns That Celebrated ‘The Sibling Bond’ in a Unique Way
Raksha Bandhan signifies the eternal bond shared between a brother and sister. It is an occasion that brands see as an opportunity to establish an emotional connection with the audience. Every year, numerous brands across categories come up with innovative and emotive Raksha Bandhan campaigns to celebrate the sibling bond. Brands utilise ways of […]
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Top 10 Tips to Get the Very Best Company Brochure Design
In the words of Alberto Giacometti, “the object of art is not to reproduce reality, but to create a reality of the same intensity”. According to the Cambridge English dictionary, “a brochure is a kind of small magazine that contains images and information on a product or a company”. Now, a company brochure is a […]
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Brand Colours: How To Choose The Right Colour For Your Brand?
Have you ever wondered why Apple used black and grey as its brand colour? Or why Google used multiple colours for its logo? The answer is pretty simple – to make the logo eye-catching and aesthetically pleasing. Today, when we think of Apple, the image that comes to our mind is – bitten black […]
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What Is Visual Marketing And Types Of Visual Marketing?
Want to appeal to your customers in a remarkable way? Want to grow your brand name and fame in the market? Let’s embrace visuals! Yes, visuals are the most appropriate way to gain the attention of people and skyrocket business. Visuals catch our attention before anything else. No wonder the rapid digitisation has given […]
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How to Find a Graphic Design Company?
When we say Toyota, the first thing that your mind draws is its logo, right? Can you even imagine the corporate giants, such as HDFC, Tata, HCL, Nestle, etc. without their logos? Paul Rand once said, “A logo doesn’t sell (directly) it defines”, and we couldn’t agree to a statement more than this. A […]
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8 Best Social Media Marketing Campaign Ideas for 2022
The omnipresence of social media is undeniable. Whether you are operating a tech-based business or running a company that offers cosmetic products, you must have a solid presence on social media. A strategically-planned social media marketing campaign assists you in creating brand awareness, establishing a community of prospective customers and generating sales. To help […]
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The Ultimate Guide To Product Packaging Design
What comes to mind when you think of the word ‘Packaging’? The signature design of a Starbucks Mug or a box of Macrons you bought from the market near your home? Whatever it is, 0ne thing is sure that you would have fallen for their product packaging design first. Didn’t you? According to Ipsos […]
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