Explainer videos have gained significant popularity in recent years as a powerful tool for businesses to communicate their messages effectively. In this article, we will explore the concept of explainer videos, their importance, and the benefits they offer to businesses.

Definition of Explainer Videos

Explainer videos are short, engaging videos that succinctly explain a product, service, or concept. They are typically used by businesses to simplify complex ideas and make them easily understandable to their target audience. Explainer videos combine visuals, animation, voiceovers, and compelling narratives to deliver a concise and compelling message.

Importance of Explainer Videos

Explainer videos play a vital role in capturing the attention of potential customers and memorably conveying information. Here are some key reasons why explainer videos are important for businesses:

  • Increasing Conversion Rates

Explainer videos have been proven to increase conversion rates significantly. By presenting a clear and concise overview of a product or service, businesses can effectively communicate the value proposition to potential customers. The engaging nature of this videos captures viewers’ attention and encourages them to take action, resulting in higher conversion rates.

  • Simplifying Complex Concepts   

Complex concepts can often be difficult to explain through text alone. They provide a visual representation that simplifies complex ideas, making them easier to understand. By breaking down intricate information into bite-sized, visually appealing segments, businesses can ensure that their audience grasps the core message quickly and effortlessly.

  • Enhancing Brand Awareness

These videos offer a unique opportunity to showcase a brand’s personality and core values. By incorporating visual elements, storytelling, and compelling narratives, businesses can create an emotional connection with their audience. A well-crafted explainer video leaves a lasting impression, making the brand more memorable and increasing overall brand awareness.

  • Improving Website Engagement

When placed on a website’s landing page or product/service pages, these videos help captivate visitors and keep them engaged. With attention spans getting shorter, videos offer a dynamic and engaging way to convey information. By capturing visitors’ attention and providing them with valuable content, businesses can increase the time spent on their website, reducing bounce rates, and improving overall engagement.

  • Boosting SEO Rankings

Search engines value websites that provide a rich user experience, and including  videos can positively impact SEO rankings. Videos increase the average time spent on a website, lower bounce rates, and encourage social sharing and backlinking. These factors contribute to improved search engine rankings, allowing businesses to gain more visibility and attract organic traffic.

Types of Explainer Videos

There are several types of explainer videos, each suited for different purposes. Here are three popular types:

  • Live Action

Live-action explainer videos feature real people, locations, and props. They provide a human touch and are often used for testimonial-based videos or when to showcas physical products or services.

  • Animated

Animated explainer videos use animation and illustrations to convey information. They offer endless possibilities for creativity and are ideal for explaining abstract concepts or showcasing digital products.

  • Whiteboard

Whiteboard explainer videos utilize a hand-drawn animation style, where illustrations are created in real-time, giving the impression of being sketched on a whiteboard. They are effective in simplifying complex processes or concepts.

Tips for Creating Effective Explainer Videos

To create Captivating  videos, consider the following tips:

  1. Keep it concise: Aim for a video duration of 60 to 90 seconds to maintain viewer engagement.
  2. Focus on a single message: Keep the video centered around one core idea or benefit.
  3. Use visuals and storytelling: Visual elements and narratives help captivate the audience and make the message more memorable.
  4. Include a strong call to action (CTA): Clearly instruct viewers on what action to take next, such as visiting a website or making a purchase.


This videos are invaluable assets for businesses seeking to communicate their messages effectively and engage their target audience. They simplify complex concepts, enhance brand awareness, and significantly contribute to increased conversion rates. By incorporating various types of explainer videos and following the best practices, businesses can leverage this powerful tool to boost their online presence and achieve their marketing goals.


How can Aadharshila help you?  

Aadharshila is a premier Graphic Design Company in India, providing comprehensive branding solutions, exceptional video production servicessocial media marketing services, and PPC management services. With expertise in packaging designbrochure design, and logo design, we are dedicated to delivering top-notch creative solutions that elevate your brand’s presence. As a leading Corporate Video Production Company in India, we specialize in producing captivating videos that effectively communicate your message. Additionally, our social media marketing services are designed to enhance your brand’s visibility and engagement across various social media platforms. We employ strategic techniques to maximize your online presence and reach your target audience effectively. Furthermore, our PPC management services ensure that your brand receives optimal visibility through paid advertising campaigns. We handle the entire process, from keyword research and ad creation to monitoring and optimization, to ensure the best return on investment for your PPC campaigns. Serving clients across India, including AhmedabadVadodara, and Surat, we take pride in our ability to cater to diverse geographical locations while maintaining the highest standards of quality and customer satisfaction. Partner with Aadharshila today and unlock the full potential of your brand with our exceptional services.




1. What is the ideal length for an explainer video?

The ideal length for an explainer video is between 60 to 90 seconds. This duration ensures that the video is concise and keeps viewers engaged.

2. Can explainer videos be used for both physical and digital products?

Yes, explainer videos can be used for both physical and digital products. They are versatile and can effectively showcase the features and benefits of various products or services.

3. How can explainer videos help with SEO?

Explainer videos can boost SEO rankings by increasing the average time spent on a website, reducing bounce rates, and encouraging social sharing and backlinking.

4. Are there any specific industries that benefit more from explainer videos?

Explainer videos can benefit a wide range of industries, including technology, healthcare, education, e-commerce, and many others. Any business that wants to simplify complex ideas and engage its audience can benefit from explainer videos.

5. What makes a compelling explainer video?

A compelling explainer video is concise, visually appealing, and tells a compelling story.(A brief, visually appealing, and entertaining explainer video communicates a compelling story.) It focuses on a single message, incorporates strong visuals, and includes a clear call to action to encourage viewers to take the desired next step.

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