Brand Colours: How To Choose The Right Colour For Your Brand?
Have you ever wondered why Apple used black and grey as its brand colour? Or why Google used multiple colours for its logo? The answer is pretty simple – to make the logo eye-catching and aesthetically pleasing. Today, when we think of Apple, the image that comes to our mind is – bitten black apple […]
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What Is Visual Marketing And Types Of Visual Marketing?
Want to appeal to your customers in a remarkable way? Want to grow your brand name and fame in the market? Let’s embrace visuals! Yes, visuals are the most appropriate way to gain the attention of people and skyrocket business. Visuals catch our attention before anything else. No wonder the rapid digitisation has given rise […]
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How to Find a Graphic Design Company?
When we say Toyota, the first thing that your mind draws is its logo, right? Can you even imagine the corporate giants, such as HDFC, Tata, HCL, Nestle, etc. without their logos? Paul Rand once said, “A logo doesn’t sell (directly) it defines”, and we couldn’t agree to a statement more than this. A […]
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8 Best Social Media Marketing Campaign Ideas for 2022
The omnipresence of social media is undeniable. Whether you are operating a tech-based business or running a company that offers cosmetic products, you must have a solid presence on social media. A strategically-planned social media marketing campaign assists you in creating brand awareness, establishing a community of prospective customers and generating sales. To help […]
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The Ultimate Guide To Product Packaging Design
What comes to mind when you think of the word ‘Packaging’? The signature design of a Starbucks Mug or a box of Macrons you bought from the market near your home? Whatever it is, 0ne thing is sure that you would have fallen for their product packaging design first. Didn’t you? According to Ipsos […]
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Branding in the Age of Social Media
Do you know what makes a bottle of coca-cola different from any other soft drink? Or why is an iPhone or Apple product considered better than a generic smartphone phone? The reason is Branding! From online branding to Ad films, these companies have generated a user-friendly image that sustains their marketing strategy. A […]
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5 Indian Female Directors Who Are Revolutionizing The Indian Cinema
India is a land enriched with ethnic and cultural diversity. The diversity, ethnicity, and culture can all be significantly seen in Bollywood movies produced throughout the year. Indian cinema has gained a lot since its inception. The directors who have produced legendary and evergreen movies are still applauded for their tremendous and marvelous work. […]
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10 Benefits & Advantages of Branding
10 Benefits & Advantages of Branding A good branding strategy is necessary for any business to succeed. This is what differentiates you from the competitors and provides a unique opportunity to present your business favorably. Branding is a complete package for business, be it for a mission statement, marketing, or what you want to […]
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Impact Of COVID On Media Industry
COVID 19 has surely taken a huge toll on the media and entertainment industry. If the data stands corrected, the media industry has particularly suffered losses of millions. The Indian economy was severely crippled during this phase and as we all know, humanity has suffered the worst, possible fate. But as we all know, […]
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Rebranding Saved the Cake
Marketing tops the list when it comes to promoting a brand. However, there are times when a brand or a product fails to get traction despite the best efforts. In that case, there are two options available to the company, either ditch the product and cover your losses or reinvent the strategy. Honestly, if […]
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