Branding in the Age of Social Media
Do you know what makes a bottle of coca-cola different from any other soft drink? Or why is an iPhone or Apple product considered better than a generic smartphone phone? The reason is Branding! From online branding to Ad films, these companies have generated a user-friendly image that sustains their marketing strategy. A […]
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5 Indian Female Directors Who Are Revolutionizing The Indian Cinema
India is a land enriched with ethnic and cultural diversity. The diversity, ethnicity, and culture can all be significantly seen in Bollywood movies produced throughout the year. Indian cinema has gained a lot since its inception. The directors who have produced legendary and evergreen movies are still applauded for their tremendous and marvelous work. […]
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10 Benefits & Advantages of Branding
10 Benefits & Advantages of Branding A good branding strategy is necessary for any business to succeed. This is what differentiates you from the competitors and provides a unique opportunity to present your business favorably. Branding is a complete package for business, be it for a mission statement, marketing, or what you want to […]
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Impact Of COVID On Media Industry
COVID 19 has surely taken a huge toll on the media and entertainment industry. If the data stands corrected, the media industry has particularly suffered losses of millions. The Indian economy was severely crippled during this phase and as we all know, humanity has suffered the worst, possible fate. But as we all know, […]
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Rebranding Saved the Cake
Marketing tops the list when it comes to promoting a brand. However, there are times when a brand or a product fails to get traction despite the best efforts. In that case, there are two options available to the company, either ditch the product and cover your losses or reinvent the strategy. Honestly, if […]
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Digital Marketing Process in Today’s World
Digital Marketing Process in Today’s World Marketing in today’s world is seeing a paradigm shift from traditional methods to digital marketing. Though traditional methods like print and TV are still going strong, digital marketing has gained a major share of their revenue. Consumers and organizations are shifting towards digital marketing as it offers significant […]
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Benefits and Importance of Advertising Agency
Benefits and Importance of Advertising Agency Any business today, whether selling toys, trains, slippers, or sunshades entails advertising to thrive. A good advertising strategy is of paramount importance to get your products’ right visibility and stay ahead or at par with the competition. A business that concentrates on its core competency could hire experts […]
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Importance of Logo For Your Business
A unique and distinct logo is an integral part of building a successful business. A logo is an identifying feature that will set your business apart from the competition. It generates curiosity, creates a good first impression, and projects the value of your business to its targeted audience. An oft-quoted example is that of […]
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10 Advantages of Video Marketing? Why is Video Marketing important?
In this fast-paced world and era of instant gratification, it is critical to get the attention of potential customers quickly. To make your product or service stand out from others, you need to present it interestingly and appealingly. A good story, presented in the form of a video message, can do wonders for your marketing […]
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